Great Social Media Marketing - Organic Reach
There are many aspects to what is involved in creating a great Social Media Marketing campaign, but one of the most important parts is to ensure that whoever is doing your social media marketing, is listening and responding to people talking about your brand on Social Media in a manner that fits with your policies.
Social Media Marketing Done Right Award - Boursin Cheese
Today's Virtual Award for SMM done right goes to the Social Media Marketing team at Boursin Cheese.
Why?
Just check out this fabulous reply I received after posting how much I enjoyed their cheese!
Boursin Cheese Reply Screenshot from Twitter |
"Boursin Cheese Verified Twitter Account @BoursinCheese -Apr.22Replying to @sister_suThis is an absolutely beautiful gesture! Thanks for sharing! It truly touched our hearts!
Now, how would you feel getting a lovely tweet like that? The next time you went to the grocery store would you seek out that cheese? Would you tell your friends, neighbours and even strangers about how you were treated by this company?
I'm sure you can easily see the importance of having a keen Social Media Marketing team that listens to the market and responds to positive comments about your products and services.
What would you reply to a lovely tweet like the one I received from Boursin Cheese?
Oh my! I can't believe I did not reply immediately to their Tweet! Something very strange must have happened the day I was writing this post.
I'm certainly glad that I came across this old draft post today and was able to reply to BoursinCheese on what is now X here.